
Salesforce Consulting Blog

7 Steps to Perfect Objection Handling with Salesforce Tips
Objection handling is an essential skill in sales, enabling sellers to address concerns and guide prospects toward a confident purchasing decision. Salesforce can help sales and customer service representatives to better handle objections. When handled effectively, objections become an opportunity to build trust, strengthen relationships, and ultimately close more deals.
What is Objection Handling?

What is B2B Sales and How to Improve it
What Is B2B Sales and How to Improve it
B2B (business-to-business) sales are transactions between companies rather than individual consumers, often involving longer sales cycles and multiple decision-makers. But why does that matter to you? Understanding the unique dynamics of B2B sales could be the difference between closing high-value deals or losing them to competitors.