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Salesforce Consulting Blog
![How To Build and Nurture a People-First Sales Culture](https://images.squarespace-cdn.com/content/v1/62ab4c37d147ee2d068c3cf2/1731500452357-QWQD3SNCPQBTXORLHFPK/How+To+Build+Portrait.png)
How To Build and Nurture a People-First Sales Culture
Today’s customers are looking for more than a sales pitch.
They want genuine connections, a clear understanding of their needs, and a sense that your values align with theirs.
Post-pandemic, trustworthiness and shared values have become essential, with over 80% of customers prioritizing trustworthy companies.