
Salesforce Consulting Blog

How To Build and Nurture a People-First Sales Culture
Today’s customers are looking for more than a sales pitch.
They want genuine connections, a clear understanding of their needs, and a sense that your values align with theirs.
Post-pandemic, trustworthiness and shared values have become essential, with over 80% of customers prioritizing trustworthy companies.

What is B2B Sales and How to Improve it
What Is B2B Sales and How to Improve it
B2B (business-to-business) sales are transactions between companies rather than individual consumers, often involving longer sales cycles and multiple decision-makers. But why does that matter to you? Understanding the unique dynamics of B2B sales could be the difference between closing high-value deals or losing them to competitors.