Top 3 Marketing Trends for 2024 You Can’t Ignore

The future of marketing is here, and Salesforce tools can help you lead the charge. AI-driven strategies, trustworthy data, and hyper-personalized customer experiences are no longer optional, they’re essential.

Companies adopting these trends with Salesforce have seen up to 20% faster customer engagement and significant ROI growth. Source: Salesforce 2024.

Studies from the 2024 State of Marketing Report reveal insights from over 4,800 marketing professionals and highlight the major trends shaping 2024.

Key takeaways from the report:

1. AI is both a breakthrough and a challenge

AI is revolutionizing marketing, but without the right tools, its potential remains untapped. Salesforce Einstein AI brings predictive insights, automates routine tasks, and generates personalized content at scale.

How Salesforce Helps You Take Action:

• Einstein Prediction Builder: Use this tool to predict customer behavior, like who’s likely to churn or make a purchase, and take action to retain or convert them.

• Einstein Content Selection: Personalize what each customer sees in real-time, delivering tailored messages or product recommendations automatically.

• Einstein Chatbots: Implement intelligent, AI-powered chatbots for customer service, freeing up your team for more complex inquiries.

• Einstein Automate: Streamline repetitive tasks, such as follow-ups or data entry, 

2. Trustworthy data is your foundation

Data is the backbone of effective marketing, but it must be clean, centralized, and actionable. Salesforce Customer 360 unifies your data across teams and channels, ensuring every interaction is based on accurate insights.

How Salesforce Helps You Take Action:

• Data Cloud for Customer 360: Collect and harmonize data from your CRM, loyalty programs, apps, and other touchpoints in real-time.

• Datorama: Gain a 360° view of your marketing performance. Use this analytics tool to identify gaps and optimize campaigns using trustworthy data.

• Compliance Built-In: Salesforce integrates with GDPR and other privacy frameworks, ensuring your data is compliant and your customers feel secure.

• Collaboration Tools: Sync marketing and sales teams using Salesforce Sales Cloud, ensuring everyone works from the same accurate, up-to-date data.

3. Personalization is the gold standard

Customers want to feel like you understand them. Salesforce Marketing Cloud allows you to deliver personalized, connected experiences across all channels.

How Salesforce Helps You Take Action:

• Personalization Builder: Create dynamic, individualized journeys for every customer by analyzing their behavior and preferences.

• Journey Builder: Map the entire customer lifecycle and ensure touchpoints, emails, ads, and messages, are consistent and tailored across channels.

• Cross-Channel Campaigns: With Advertising Studio, you can connect email campaigns to social media ads, ensuring customers see relevant messages wherever they are.

• AI-Powered Recommendations: Use Einstein’s predictive capabilities to deliver the right message, product, or content at the perfect time

By combining AI, trustworthy data, and personalization, Salesforce equips you to master the most critical marketing trends of 2024. Its tools aren’t just software; they’re your roadmap to staying ahead, driving engagement, and delivering value to your customers.

Build trust, personalize experiences, and let AI do the heavy lifting. If you want to learn more, Equals 11 is a certified consulting partner of Salesforce.  Contact us!