8 Ways to transform campaigns with AI-powered precision like never before.
Feeling overwhelmed by the endless cycle of campaign planning, content creation, and audience targeting? You’re not alone. Research shows that 54% of B2B marketers struggle to produce quality content consistently (Content Marketing Institute), and 71% of marketers are now turning to AI to bridge this gap (Salesforce State of Marketing Report).
Here’s the good news: with the right tools, you can cut through the chaos, streamline your workflow, and achieve better results. Salesforce’s Agentforce Campaigns is designed to make your life easier by automating repetitive tasks, improving precision, and freeing you to focus on what matters which is building connections and driving results.
1. Get Smarter Recommendations
AI-powered insights can save hours by showing you exactly where to focus your energy for the best outcomes.
What to do:
Use Salesforce Einstein to set clear goals for your campaigns (e.g., increase email open rates by 20%).
Let Einstein monitor your data and suggest actions, like targeting a specific segment or tweaking content timing.
Log into Agentforce Campaigns and act on these recommendations in real time, adjusting campaigns or audiences with a single click.
Pro Tip: Schedule weekly check-ins to review Einstein’s recommendations and implement them into your campaign plan.
2. Build Campaign Briefs Quickly
A solid brief sets the foundation for a successful campaign, but creating one manually is time-consuming.
What to do:
Open Agentforce Campaigns and use natural language prompts like, “Create a brief for a holiday email campaign targeting new customers.”
Review and refine the draft brief, ensuring it aligns with your goals and brand guidelines.
Share the brief directly within Salesforce with stakeholders for faster feedback and approval.
Pro Tip: Pre-load your brand’s tone, style, and guidelines into the system for even faster and more accurate briefs.
3. Generate Content Faster and Better
Why it matters: Quality content drives engagement, but creating it manually can bottleneck your workflow.
What to do:
Use Marketing Cloud’s Content Builder to generate email templates, subject lines, and landing pages based on your campaign brief.
Refine the content using prompts like, “Make this more casual” or “Add urgency to this call-to-action.”
Ensure everything matches your brand’s tone by using pre-configured templates within Agentforce.
Pro Tip: Test variations of your subject lines or email body text to see what resonates most with your audience.
4. Target the Right Audience like a pro
Precise targeting leads to better engagement and ROI.
Actionable Step:
Use Salesforce Audience Studio to create audience segments based on natural language prompts. For example, ask Agentforce to “Find customers aged 25-35 who purchased in the last 90 days.”
Refine your segment with filters like location, engagement scores, or purchase behavior.
Save your segment for use in multiple campaigns, ensuring consistent targeting.
Pro Tip: Use historical campaign performance data to create even more nuanced segments.
5. Scale Campaigns Effortlessly
Personalization at scale is critical but often difficult without automation.
What to do:
In Journey Builder, input your campaign brief and let Agentforce draft a multi-channel journey flow.
Review and fine-tune each step in the journey, from email touchpoints to SMS follow-ups.
Activate the journey and monitor performance within the platform.
Pro Tip: Use A/B testing within Journey Builder to optimize campaign performance continuously.
6. Create Unlimited Content Variations
Personalized content drives engagement, but marketers often don’t have the resources to create multiple versions.
What to do:
Use Agentforce to generate tailored content for different customer segments (e.g., loyal customers vs. first-time buyers).
Prompt the system to create variations of headlines, CTAs, and email designs specific to each group.
Preview and refine the variations before deploying them across channels.
Pro Tip: Plan campaigns with personalization in mind to maximize the impact of these tools.
7. Explore New Segments with Ease
Untapped segments could mean untapped revenue.
What to do:
Use Marketing Cloud’s Datorama Reports to identify underperforming or overlooked segments in past campaigns.
Prompt Agentforce to create new segments based on attributes like “customers likely to churn” or “high-value repeat buyers.”
Test smaller, experimental campaigns with these segments to gauge their potential.
Pro Tip: Keep experimenting with different segment criteria to discover new growth opportunities.
8. Make Testing a Built-in Habit
Continuous improvement leads to better results.
What to do:
Use A/B Testing in Journey Builder to test everything from email subject lines to the timing of your touchpoints.
Let Agentforce automate the testing process, generating clear insights on what works best.
Incorporate learnings into your next campaign for ongoing optimization.
Pro Tip: Set a recurring schedule to analyze test results and update your strategies.
AI tools like Agentforce Campaigns aren’t just about doing things faster, they’re about doing things smarter.
Start small, pick one or two strategies, and watch how quickly the impact adds up.
Sources:
Content Marketing Institute (2023), B2B Content Marketing Trends
Salesforce (2023), 9th State of Marketing Report
Salesforce Marketing Cloud Documentation
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