Boost sales with these 5 strategic email campaigns
If you're tired of watching competitors grow while your business feels stuck, it’s time to change that. Your email list isn’t just a collection of contacts, it’s a goldmine of potential revenue, loyal customers, and business growth waiting to happen.
What are email nurture journeys?
An email nurture journey is a series of targeted emails designed to engage, educate, and convert prospects into customers over time.
5 essential email nurture journeys for businesses.
1. The welcome series nurture
Make a strong first impression with automated emails introducing your brand and highlighting the value of sticking around.
Salesforce Implementation:
Use Data Extensions to store new subscriber details and personalize the first email with their name and interests.
In Journey Builder, set up a decision split, if they open Email #1, send a follow-up with a discount; if not, resend with a different subject line.
Optimize subject lines with Einstein Copy Insights to boost open rates.
Why It Matters: Welcome emails generate 320% more revenue than other promotional emails. (Source: Investp 2024)
2. Top-of-mind campaign
Keep your brand in front of potential customers by sharing valuable content, updates, and industry insights.
Salesforce Implementation:
Use Audience Builder to segment subscribers based on recent website visits or past purchases.
Add a Live Weather Block in Content Builder to tailor messages based on the recipient’s local conditions.
Schedule sends using Send Time Optimization (STO) to reach customers when they’re most likely to open emails.
3. In-trial nurture
Help trial users get the most out of your product with feature highlights, tips, and incentives to convert them into paying customers.
Salesforce Implementation:
Create a real-time trigger in Journey Builder to send emails immediately after trial signup.
Use Einstein Engagement Scoring to predict which users are likely to convert and offer them an exclusive incentive.
Embed interactive AMP elements (e.g., checklists, how-to videos) in emails to boost engagement.
4. Cart abandonment series
Recover lost sales by reminding customers about their abandoned carts with compelling CTAs and limited-time offers.
Salesforce Implementation:
Enable Web & Mobile Push Notifications alongside emails to remind users across channels.
Use Dynamic Content Blocks to show images of the exact products left in the cart.
Implement a progressive discount strategy, offer free shipping in Email #1, then a 10% discount in Email #2 if they don’t convert.
5. Upsell or cross-sell campaign
Encourage repeat purchases by recommending relevant products or upgrades based on past behavior.
Salesforce Implementation:
Leverage Einstein Product Recommendations to suggest products based on past behavior.
Use A/B testing on subject lines and CTAs (e.g., “Upgrade & Save 15%” vs. “You’ll Love These Picks”).
Set up post-purchase journeys that trigger different messages for one-time buyers vs. repeat customers.
Measuring success - To gauge the effectiveness of your email campaigns, monitor:
✔ Open rates
✔ Click-through rates
✔ Conversion rates
✔ Unsubscribe rates
By analyzing these metrics, you can refine your strategies and improve future campaigns.
Get expert help with Equals 11
Need assistance in optimizing your Salesforce email campaigns? Equals 11 is a certified Salesforce consulting partner ready to help you implement, automate, and refine your email marketing strategies. Contact us today to boost your sales and customer engagement!
