What Salesforce’s new marketing and commerce innovations mean for you

Written By Equals Eleven

The business world is evolving, and disconnected processes are no longer cutting it. Your customers demand personalized, frictionless experiences, and your teams need the right tools to deliver.

With Salesforce’s Marketing Cloud and Commerce Cloud updates, here’s how you can start driving results today.

1. Unite Teams with Shared Data Using Salesforce Data Cloud

Customers hate repeating themselves to different teams. Unified data ensures every team works off the same playbook.

What to do:

  • Connect your CRM to Salesforce Data Cloud to create a single source of truth for customer profiles.

  • Automate data updates across teams, so Marketing, Sales, and Service are always in sync.

  • Use Data Cloud’s segmentation tools to create precise audience groups for campaigns based on real-time insights.

💡By unifying customer data, you can reduce redundant customer support calls by 20% and improve first-contact resolution rates. Source: Salesforce's State of the Connected Customer report highlights

2. Automate Campaigns with Agentforce in Marketing Cloud

Manually managing campaigns can be time-consuming and error-prone. Automation ensures efficiency and accuracy.

What to do:

  • Launch campaigns faster with Agentforce Campaigns. Set goals and let AI draft emails, segment audiences, and build customer journeys.

  • Schedule real-time optimizations to adjust campaigns based on live performance data.

  • Use Einstein AI to predict the best time and channels to reach your customers.

💡 Automating campaigns can cut preparation time by 50% and increase open rates by 30%. Source: Salesforce's Marketing Automation Insights Report (2023)

3. Streamline Cross-Channel Communication with Conversational SMS

Customers expect quick, personalized responses, especially on mobile. SMS ensures fast, two-way interactions.

What to do:

  • Use Marketing Cloud Advanced Edition to set up Conversational SMS for both Marketing and Service teams.

  • Train your team to handle SMS-based inquiries and track conversations within the platform.

  • Personalize SMS messages using data-driven insights from Salesforce.

4. Boost Sales with Einstein Engagement Scoring

Not all customers are ready to buy. Scoring helps you focus on the most engaged ones.

What to do:

  • Activate Einstein Engagement Scoring to rank customers based on their likelihood to purchase.

  • Use these scores to prioritize high-value leads and nurture less-engaged customers with personalized content.

  • Automate lead assignments using Einstein Activity Capture.

💡Targeting engaged customers can improve conversion rates by up to 40%. Source: Salesforce’s Einstein for Marketers Guide

5. Simplify Checkout with Commerce Cloud Tools

A clunky checkout process can cost you sales. Streamlining it increases revenue and customer satisfaction.

What to do:

  • Enable Commerce Cloud Checkout with integrations like Amazon Pay or Buy with Prime.

  • Use Einstein Personalization to recommend relevant products at checkout.

  • Add post-purchase flows to suggest add-ons or related items based on purchase history.

💡 Simplified checkouts reduce cart abandonment by 26% and improve repeat purchase rates. Source: Salesforce’s Connected Shoppers Report and Baymard Institute 

6. Turn Insights into Action with Einstein Marketing Intelligence (EMI)

Making real-time decisions can be tough without clear, actionable insights. EMI simplifies this process.

What to do:

  • Connect your first- and third-party data to EMI for enriched analytics.

  • Use out-of-the-box Tableau dashboards to track campaign performance and ROI.

  • Adjust campaigns in real-time based on AI-generated recommendations for budget optimization.

💡 Real-time analytics can improve ROI by 20% within the first quarter. Source: Salesforce's ROI Impact Report

Salesforce’s latest innovations aim to solve a common business challenge: disjointed departments leading to poor customer experiences.

By using AI and unified data, businesses can create smooth, personalized customer journeys while improving team efficiency. Whether it’s smarter marketing campaigns or faster checkouts, these tools help businesses stay ahead in a competitive world.

With Salesforce’s tools, you’re not just improving processes, you’re building trust and creating lifelong relationships.

Are you ready to level up? Start by scheduling a call with us. 






Equals Eleven
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